Social marketing and search engine optimization have an inherent, symbiotic relationship; when social marketing and seo work together they create a push and pull effect. Creating optimized, socially engaging content (the push) generates buzz and influences keyword search queries. The buzz generated from the social conversation sparks interest in the post(s) and results in people searching for more information on the topic (the pull).
Keyword selection criteria depends on a number of factors including competition, relevancy, and traffic. A good keyword campaign can mean the difference between online success and failure. Choose your words carefully, and…
Optimize your sites for social media sharing
If your website is built on Joomla, WordPress, Drupal, etc install a plugin that allows your users to share your content easily without having to navigate away from your website to share your content…make sharing your content fun and easy for your users.
Build an active, engaged presence on social networking sites
The fact is if you’re in business having an active, engaging social networking presence is essential. If you haven’t already done so now is the time to build your social marketing strategy and social networking presence and start connecting with fans and followers.
Encourage your readers to share your content
Tell your visitors to leave comments and share your content. Always provide strong calls to action to share your content.
Remember, creating keyword optimized, social marketing content can potentially afford a company, product or service the ability to occupy multiple positions resulting from a single search query and drastically improve your Google Page Rank.
How has social media affected your business? Have you accepted the permanency of social marketing? Leave a comment and tell us your experience. Share with your colleagues. Share with your LinkedIn Connections.